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Corporate Culture

Spirit to Serve®

Marriott's industry leadership derives from more than outstanding properties and a diverse portfolio of brands. Marriott's guiding principle—the “Spirit to Serve®”—provides the basis for our operational excellence and encompasses Marriott's intense focus on anticipating and meeting customer needs. Through all market cycles, Marriott consistently achieves outstanding consumer recognition, offers unparalleled products and services, and maintains industry-leading customer preference and premiums.

Enduring Culture

“Take good care of your employees and they'll take good care of your customers, and the customers will come back.” When making that statement over 75 years ago, co-founder J. Willard Marriott recognized that if you put people in a positive work environment, and provide them with the training and tools needed to succeed, they will be eager to give outstanding service to every customer. Today, Marriott International has the most talented and diverse work force in the hospitality industry.

“Take good care of your employees and they'll take good care of your customers, and the customers will come back.”
J. Willard Marriott