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Brand Strategy
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Courtyard by Marriott® was created by Marriott in the early 1980s to meet the needs of business travelers in the United States who desired a high-quality lodging experience along with the basic needs they valued most in a hotel. Now a global brand, with over 730 properties, Courtyard is redefining the moderate tier in other parts of the world—by engaging in a direct dialogue with guests that leads to strategic business decisions. Courtyard is the brand guests trust to consistently create a “business traveler's oasis on the road,” and place guests of all types in command of their travel experiences.
Recognizing that guests' needs vary by country, Courtyard is growing rapidly in international markets by building on its core heritage—understanding the distinct needs of business travelers and designing a hotel that combines hallmark services with flexible, customized options. Thus, Courtyard is a global brand, developed to meet regional customs and lifestyles while still consistently satisfying customer needs.
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Product and Positioning
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Courtyard by Marriott delivers the services, products, and amenities most valued by business travelers while maintaining a selective-service strategy to drive a positive economic impact on the bottom line. Courtyard is quickly redefining the moderate tier in the Caribbean and Latin America—where guests can still enjoy a sense of status at a price point where they enjoy good value for their money.
The Restaurant
In the Caribbean and Latin American regions, Courtyard hotels feature a restaurant that is local in design and menu features. The restaurant is open for three meals a day. In addition, guests have the option of a dinner delivery service.
The Lobby
The lobby responds to the guest's most important needs—access, control, and consistency. Enabling spaces—such as an area where guests can check email, or where they might meet casually with colleagues—allow for multipurpose use throughout the day. Meeting rooms, swimming pools, whirlpools, and exercise rooms are available at most locations.
The Guest Room
The Courtyard product focus is the guest room—a revitalizing sanctuary—which features distinctly defined areas for sleeping, relaxing, working, and grooming. The Courtyard guest room enables productivity and connectivity and provides comfort and a décor that promotes a soothing ambience.
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Sample Properties
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Click the links below to view a selection of Courtyard properties throughout the Caribbean and Latin America and a chance to experience the reason millions of guests return time after time.
Photo tour:
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Brand Brochure
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Download and print information about development opportunities for Courtyard by Marriott throughout the Caribbean and Latin America.
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Brand Strategy