Marriott's Automated Reservation System for Hotel Accommodations (MARSHA) is a powerful reservation network and demand management tool. MARSHA is linked directly with the global distribution systems (GDS) operated by major airlines and travel organizations, and leads the industry in GDS productivity. With 3% of the worldwide supply of hotel rooms, Marriott International realizes 20% of all reservations made via the GDS. In 2005, MARSHA generated nearly one out of every five room nights booked through GDS. In 2005, MARSHA handled:

• 70 million reservations 
• 168 million gross room nights
• US $22 billion in gross room revenue, including US $280 million in cross-sales among Marriott brands